About Crown Fields
Rooted in Morocco.
Operating from Rotterdam.
Crown Fields B.V. is a Rotterdam-based importer and wholesaler of Moroccan fresh produce — citrus, peppers, tomatoes, watermelons, red fruits and seasonal lines. We act as a sourcing and distribution bridge between growers and packing stations in Morocco and the European wholesale market — with a primary focus on the Netherlands, Germany and the Scandinavian countries.
Sourcing
Direct relationships at origin.
We work with selected growers and packing stations in the Souss-Massa, Berkane, Gharb and Doukkala regions of Morocco. Long-term relationships allow us to plan seasons in advance, align on volumes and specifications, and maintain consistent quality from one campaign to the next.
Sourcing decisions are made together with our partners at origin — based on maturity, calibre, brix and harvest planning — so that every shipment matches the specifications expected by wholesalers and distributors in Europe.
Quality control
Checked at every step.
Quality is verified at the packing station in Morocco and reviewed again on arrival in Rotterdam. Calibre, colour, brix, firmness and packaging are checked against buyer-specific protocols before any consignment is dispatched onward into the European wholesale market.
Work with us →
Standards at origin
Working with growers and packing stations held to recognised standards.
Crown Fields sources from growers and packing stations operating under the standards below. These certifications are held by our partners at origin; we coordinate documentation and verify compliance per shipment.
GlobalG.A.P.
Good Agricultural Practice — applied at partner farms.
GRASP
Risk assessment of social practice and worker welfare at origin.
SMETA
Sedex Members Ethical Trade Audit compliance at packing stations.
SPRING
Sustainable Programme for Irrigation and Groundwater Use.
European partners
Working alongside established names in the European trade.
In the Netherlands we work with ZON in Venlo — one of the largest grower cooperatives in North-West Europe and a recognised hub of the European fresh-produce trade — for cold storage, handling and onward distribution into the German, Dutch and Scandinavian markets.